Cherry Creek Media Butte - Digital

12/3/2019

How many followers see your FB post?

The number you'll most often get when you ask this question is, "About 2%." Wait, what? Yes, that is it... for every hundred "followers" you have of your business page about 2 will see any given post, maybe.

You see the algorithms of everyone's favorite social media platform have changed so much in the last couple of years, it has become a pay-to-play platform. Even if you are "Boosting" you're likely missing a key component or two like TARGETING and FREQUENCY.

Gone are the days where a business can get new customers on Facebook for.... FREE. The bottom line is you have to spend money on Facebook to call it successful advertising.

Not many people will see your posts, and even less with each coming year.

10/24/2019

Did you say over $3,000,000?

That's right I did. Borrell's 7th Annual Benchmarking Report "Radio's Digital Sales in Closer to $1 Billion." shows that in our little corner of Montana over three-million dollars has been spent on Digital Advertising.

As that number sinks in, think about the reason behind the number. Why would folks in southwest Montana spend over three-million dollars in Digital Ads? Well... Because it works!

Think about the different ways you can easily target potential customers, in any area you choose, on something they all have (smartphones) There are many "Cord Cutters" out there looking to save some dollars on Cable, you can still reach them with OTT. Smartspeakers, tablets, even game consoles can be reached in this digital age.

YOUR CART

How many followers see your FB post?

Did you say over $3,000,000?

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