FACT: Radio now holds the honor of having the highest growth rate for digital sales among all local media competitors.
That's right I did. Borrell's 7th Annual Benchmarking Report "Radio's Digital Sales in Closer to $1 Billion." shows that in our little corner of Montana over three-million dollars has been spent on Digital Advertising.
As that number sinks in, think about the reason behind the number. Why would folks in southwest Montana spend over three-million dollars in Digital Ads? Well... Because it works!
Think about the different ways you can easily target potential customers, in any area you choose, on something they all have (smartphones) There are many "Cord Cutters" out there looking to save some dollars on Cable, you can still reach them with OTT. Smartspeakers, tablets, even game consoles can be reached in this digital age.
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