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client success storiesfood & Beverages
Background: Domino’s pizza chain restaurant had a new store opening and wanted to drive grand opening traffic to their new physical location. The goal of the campaign was to target pizza lovers and foodies alike in this new market to build awareness of the new store opening, as well as placing orders for some freshly baked pizzas. Strategy: An ideal customer profile was developed based on demographics, psychographics and behaviors. The targeting selected to reach our best potentials audience consisted of; quick service diners, pizza lovers, working moms, dads, and frequent visitors of Papa John’s Pizza. With this targeting it gave a wide enough reach, but kept it concise and relevant enough to hit future potential customers. Result: After running the campaigns for only six days we had to put a temporary pause on the campaign because that Domino’s location SOLD OUT of pizza most of those days. Dominos said “the grand opening deal that we ran (and our digital ads were the ONLY place it was mentioned) led to such a ridiculous crowd of people ordering pizzas that most days we were shutting down after five or six hours after opening because we were selling out.” After a quick temporary pause, the rest of the campaign still finished out strong. The average click through rate for the campaign was 0.66% which is just shy of 10x the national average. Since this campaign, this franchisee of Domino’s has placed 3 separate Mobile Conquesting orders, and continues to do digital advertising. Sporting Goods
Background: A retail sporting goods store carrying hunting and fishing gear, guns, camping equipment, ski and snowboard equipment, kayaks, footwear, coats, and lifestyle clothing was previously focused on marketing plans that minimized digital investment and favored radio, TV, outdoor, and newspaper. The goal was to drive awareness in all five cities the locations reside in as well as to drive incremental sales. Strategy: We recommended they test drive our digital products and allow us to develop their digital strategy. The goal was branding and awareness and increased local sales. Digital display with a combination of behavioral targeting to Moms 35-54, plus site retargeting was deployed. Results: Initial results were higher than their other digital provider at the same spending level. The results included a 30% increase in web traffic, click thru rates that were 3 times higher than previous efforts, as well as high conversions and view-through visits. Upon evaluation and testing, Mobile Conquesting became their lead digital strategy in addition to display and social media with co-op funding from Columbia Sporting Goods. The past nine months has yielded over 3,000 verified visits to their retail locations and increased sales year over year. Automotive Dealer
Background: This dealership is in a smaller town with the population of about 20,000 people. Like most Ford dealerships they participate with Ford on their Digital program. The GM felt like it was the same thing every Ford dealership was using and felt the need to augment what he was currently doing. He also had reporting from Ford that showed him that other dealerships had sold cars to people that lived near dealership, and he didn’t like that. He wanted to drive increased foot traffic to his dealership as well as website traffic and of course an increase in sales. Strategy: The very first thing we talked about with the GM, even before product, was what Key Performance Indicators (KPIs) would he be using to measure our success. He told us what data and reporting he receives from Ford, so that made it easy for us to know what we needed to prove. Because he wanted to measure foot traffic, we knew tracking on-site visits would be very important. This pointed us in the direction of Mobile Conquesting. He also wanted to geo-fence those dealerships that were selling cars to people in his area, so that also fit Mobile Conquesting. The other key part of our strategy was a weekly phone call to go over that week’s results and to update any creative. This phone call averaged about 5 min every week. Results: After three months, this dealership was up in all the categories we were measuring over the same months from the previous year, including sales. This dealership was up 28% in total leads, new contacts, mobile phone contacts, foot traffic and phone calls from the previous quarter. They also set a sales record for net profit for their dealership group for all dealerships in a month. They are currently the number one dealer out of 46 dealerships in their region. “The only thing I have done differently is hiring you to implement this digital strategy.” education
Background: A public school district wanted to increase enrollment in their online learning programs. They were looking to improve brand awareness of their K-12 programs which would provide students with personalized learning opportunities. The main point of focus was to drive ads to parents of students within zip codes of the school district’s boundaries. Strategy: To reach our target audience of parents within the school district, we ran a combination of Native ads and Mobile Conquesting across a 3-month campaign. For the Native portion, we targeted the parent demographic within the geo-targeting, as well as those who were in-market for childcare and education. These categories seemed to be the most fitting since they would be serving to people that fall within our target audience and therefore more likely to convert. Furthermore, we geo-fenced around local parks, schools, and libraries for the Mobile Conquesting portion. This would allow us to serve ads to parents taking their child to a playground, school or a library, and retarget them as well potentially leading them to click on the ad to learn more, and ultimately enroll their child in the school district’s online learning programs. Results: The digital campaign we ran served over 450,000 Native impressions and 300,000 Mobile Conquesting impressions with a combined CTR of 0.76% - more than 10 times the national average. By installing a container tag on their website we were able to successfully track over 4,000 click conversions as well. In addition, the client was able to comfortably state that as a result of this digital campaign, the school district was able to enroll at least 20 students to their online learning programs. This represents a savings to the school district and their tax payers of at least $178,000 and upwards of $214,000 for the school year. This is a tremendous return on investment for the client, and when all is considered, led to an enormous savings for the school district. Credit Unions / banks
Background: A Credit Union with five locations located in Reno and Las Vegas, Nevada. They wanted to promote a loan program that would give their customers an opportunity for some extra cash for the holiday season. They were skeptical about advertising on Facebook but agreed to try News Feed ads. Strategy: The goal was to drive engagement and conversions by increasing awareness for the Credit Union by utilizing Facebook News Feed ads, geographically targeting current members for small loans. Close monitoring and slight adjustment were essentials for this campaign. It was essential that we made strong recommendations, with regular feedback and guidance for the client to ensure success. Results: The results have been fantastic! The campaign had an incredible click through rate of 0.36% which is almost 5x the national average! In just the first month of advertising on Facebook, the Credit Union saw a HUGE increase in the number of applicants, over double the amount they had during this time last year. They funded over $68,000 in loans, as one of their loans had converted into an auto loan. The client was extremely happy and renewed for another Facebook campaign. The client was also pleased with the campaign’s reporting as that provided the transparency to calculate the effective ROI. Healthcare
Background: With Heart Month around the corner our Hospital Client wanted to increase screenings for a heart disease risk assessment called a “calcium heart scan”. With complicated language and a very niche market it would be challenging to isolate candidates through offline marketing only. The Client was looking for a solution that targeted current cardiac patients who had been given information by their primary physician that they might be at risk for heart disease. Strategy: We identified the ideal patient profile and the typical behavior of a patient who is minimally aware about their risk for heart disease. We determined that it was important that the Client be found for key Heart related searches online as that is where patients typically turn, but also that we reach out to ideal adults via online and offline methods to find patients not already aware of their risk. We built a 13 week program of broadcast radio, and health targeted behavioral and keyword display ads. Results: The client reported, “Call volume to our tracking number increased 93% in January from the previous month and 17% in February from the previous month. We saw a 16% increase in booked appointments in January from the previous month and a 20% increase in February from the previous month. We are thrilled with the results!” political
Background: After 30 years serving the County Sheriff's Department, Chief Deputy was one election away from holding the only position he has never had — County Sheriff. Up against a well-respected and experienced candidate this political figure knew his past marketing strategy of yard signs, t-shirts and word of mouth would not be enough. Having heard of Facebook Advertising and knowing the majority of his peers actively used the platform, he knew he needed a digital marketing strategy. Strategy: To reach eligible voters of all political affiliation within the county, we used Facebook Video Ads across the desktop and mobile platforms. The video of the political figure would build rapport and trust with the target audience. The specific demographics we targeted were Ages 18+ and US politics (conservative), US politics (liberal), US politics (moderate), US politics (very conservative), US politics (very liberal). Results: The client won the election! The Click Through Ratio on the ad was 55x the National Average! The post was shared 73 times and comments affirmed him the best candidate to serve as County Sheriff. Overall, the campaign served 47,632 impressions with 1,821 clicks and a 3.82% CTR (54.62 x the National Average (.07%)! There were over 400 reactions, 80 comments and shares, and 7,171 hits of post engagement! |